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A local partnership bringing fresh food and economic opportunities to small businesses.
In September 2011, DC Central Kitchen launched a partnership with 30 DC corner stores to deliver fresh fruits and vegetables to food deserts, low income areas without adequate access to fully stocked supermarkets. In conjunction with the Shepherd’s Gift Foundation, Kaiser Permanente, Aetna, and the DC Department of Health DC Central Kitchen delivered fresh fruits and vegetables to corner stores and other small retailers located in Wards 5, 7, and 8.
The pilot program allowed corner store owners to purchase produce at a reduced cost for the first few months. By the time the rate increased to wholesale price, owners had an idea of what their customers preferred.
In addition to offering these partner businesses new products for sale, DC Central Kitchen provided retailers with nutrition education, cooking demonstrations, marketing support, and technical assistance.
When others said these items couldn’t sell and no corner store would try to, we’re seeing increased participation and interest among local retailers. Sales have increased from a few hundred dollars worth per month to nearly $3,500.
If you’re interested in becoming one of our partner retailers or wondering if we will be serving a store near you, contact us at email@example.com.
For media inquiries, contact Paul Day, Communications Manager: firstname.lastname@example.org.
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