Training Manual | General
Information | Program Names
Submitted by Jane Tally, KCCK on 04/10/2002
posted 11/28/2000 3:20:23 PM Our lead organization is Kansas City
Community Kitchen which is an on-site midday meal program for 300-350
poor and homeless in the inner city. About seven years ago, we decided
we wanted to feed the TOTAL PERSON, mind and body to become more
healthy and self-sufficient individuals in our community. Our original
conversations regarding the food service training program were with
Robert Egger at DC Central for the basic structure; however we really
designed our own program. A group of our local partners came up with
the name for the training program to be Culinary Cornerstones. We are
partnering with another agency that we are currently training some of
their women until they are ready to start their own training program.
At that time they will be called Culinary Cornerstones East by their
choice. They will be using our curriculum and lesson plans, etc.
Submitted by C.H.E.F.S.
on 04/10/2002 posted 11/28/2000 11:01:50 PM I'd recommend that you
establish your own identity for your program, keeping in mind that you
may want to incorporate the words "Community Kitchen" somewhere in the
title or subtitle of your program. Our C.H.E.F.S. program ("Conquering
Homelessness through Employment in Food Service"), when first
visualized and planned had the "warm" name of "Institutional Food
Service Training Program" -- that's catchy, eh? (YUCK!). In the
Subject Title, I indicate that "Branding is Key" and it is. When
discussing C.H.E.F.S. with potential donors, they have instant
recognition with the program, and develop a "good feeling" right off
-- not easy in today's competitive funding world. No doubt a local
branding/marketing/public relations firm in your area could help, and
I would HOPE as a probono service. If not, contact the creative
Marketing Department of a local college or university -- it's a great
"student project" and you could get some good ideas, if you are stuck
on a "name" I know this may all seem somewhat "shallow" but it's not.
Our trainees are proud to be part of C.H.E.F.S. and its associated
positive relations within the community. I hope this is helpful to you
(both now and in the long term). Best of luck!!
Submitted by Linda
Vogler on 04/10/2002 posted 12/1/2000 8:33:12 PM:
I urge you to put some thought into this. We actually changed our name
from the original "Charlotte Community Kitchen" to Community Culinary
School of Charlotte. This came about when we were about a year and a
half old and were doing some board rebuilding. Some of the members
felt that we sounded like a soup kitchen and and not a training
center, when I surveyed the graduates and students they had the same
feelings. This name change was not easy. It was very emotional and
some people left the board in a huff. We had some sessions where we
came up with name ideas, and some were so bad I had to say I didn't
want my name on the same business card them! I went back to the
students and guess who came up with the name!?!? It's a little long,
but tells what we do without making claims we can't live up to, for
example Culinary "Institute." We have a cool logo and get calls of
interest every time the name is in the media. My advice, take your
time, get feedback, then decide, because it's not easy or CHEAP to
change after you get under way.
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